Matte lipstick stormed the runways earlier this year and Avon is in vogue as ever with its new Ultra Colour Matte Lipstick. Avon has taken the matte lipstick to the next level. Because of the unique way it’s designed in the lab, this weightless lip colour provides a highly desired 100% matte
• Avon Ultra Colour Matte Lipstick, its first to offer a 100% true matte look • Tested alongside a premium brand’s matte lipstick and Avon’s is more matte • Lipstick that gives a matte lip look with true lasting comfort • Seals in moisture – no drying, cracking or caking
• Formulated with the ultimate fusion of mattifying ingredients for the perfect balance of matte & comfort • Available in 15 velvety shades • Normal price only £8 each but currently available at £5 until 13th February 2018 • Available from our Online Store
Traditional matte lipsticks are built like a regular finish lipstick and then have matte powders added at the end; as a result this can often causes drying, cracking and caking. Avon’s lipstick is different because our matte powders are built into the core of the lipstick,creating a 100% true matte look like no other. There really is no compromise between a matte finish and amazing comfort, plus the velvety colour stays true for hours.
Lauren Andersen, Avon’s Global Celebrity Make-Up Artist, says, ‘‘This new range of lipsticks from Avon offers a number of fashion-forward shades, perfect for recreating some of the key SS16 looks. Not only do they deliver a variety of vibrant colours but they provide lasting colour that doesn’t cake or crack.”
Avon’s Ultra Colour Matte Lipstick incorporates the ultimate fusion of lightweight oils, opaque powders, and a matte Gellant with lightweight Matte Emollients minimising shine without increasing drag, ensuring true comfort that lasts. Along with Matte fillers, these mattifying ingredients provide softness, opacity and wear to ensure that highly desired 100% matte finish.
Matte Powders – Helps to control shine of more occlusive oils and provide opacity without creating the drag that traditional absorbent powders are known to do.
Mattifying Gellant – Absorbs oils to produce matte effect, while providing occlusivity without adding shine; blends with matte emollients to yield, smooth velvety suspension that achieves the desired matte finish.
Matte Emollients – these lightweight oils were carefully selected and work synergistically to provide wetting and moisture with the least amount of compromise to the matte finish.
Available in 20 velvety shades, there is a matte shade to suit everyone